Historically this has been done mostly via in-app purchases, but subscriptions offer the potential for more steady and predictable income. “In order to create serious software companies on mobile, recurrent monetization is really a must.” “There is only so much innovation you can cram inside a one-time $4 purchase,” Lightricks co-founder Itai Tsiddon told Recode. With a new version being released on Friday, creator Lightricks is looking to shift the products from a one-time purchase to a subscription service. Now, Facetune is hoping to make its own alteration. The app Facetune became a hit by allowing iPhone owners to improve their selfies with softer skin and more glowing cheeks.
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